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But its greatest asset also becomes its greatest frustration.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.
It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
It’s aimed at time-starved professionals, who due to busy work and social lives simply don’t have the time to date.
Lovestruck helps put you in touch with people who are near you – be it where you work or live – to save you precious minutes or hours travelling to and from a date. The experts say: Perfect if you are looking for love in the city and want to approach dating with an informal first meet in your lunch break or after work.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.