Updating project communication plan
Here are some typical audiences, both stakeholders and ancillary groups, you might include in a communication plan: Tip: As you develop your communication plan, the golden rule is to give the audience what it wants.
This Communication Plan template provides a framework for increasing, enhancing and improving communications among project stakeholders.
One of the documents we recommend every nonprofit have in place is a 12 to 18-month communication plan. While improv may serve as the creative heart of street smarts and jazz, it doesn't hold up so well in content marketing.
Every organization has key dates that recur each year.
People usually don't donate unless you ask clearly, as part of a compelling fundraising campaign.
People don't take action on an issue unless you motivate them through an advocacy campaign.
For example, a conference call that includes people in Europe, Asia, and North America is going to keep someone up late and get someone else up early, and you don’t want to make those decisions at the last minute.
This is one of the most important parts of the communication plan.
Here's where you measure the impact of all your communication efforts, both in terms of intermediary benchmarks (like the size of your Facebook following or email list) and organizational objectives (like total donations or total members).
By planning your approach for communication in advance, you can provide the right information to the right people, at the right time, in the right format, and with the right emphasis.
Your road map is the project communication plan, illustrated by the first page of a sample communication plan in Figure 11-1.